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Insights


Eight reasons why you need a marketing service catalogue
Marketing service catalogues can greatly improve marketing efficiency and effectiveness and improve AI adoption
Kieron McCann
Jan 289 min read
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How productisation can create space for marketing creativity
Marketing has changed. We're overwhelmed by optimising marketing operations. We need to create space for creativity by productising.
Kieron McCann
Aug 1, 20247 min read
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AI and the Death of Brands
AI won’t be the death of brands, in fact it may be the opposite. There’s rightfully a lot of concern in the media and creative businesses...
Kieron McCann
Jul 12, 20234 min read
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