Insights

We look at what the future of AI enabled marketing could look like by describing the day-to-day activities of a marketing team in 2029.

Marketing service catalogues can greatly improve marketing efficiency and effectiveness and improve AI adoption

If we are to adopt AI in marketing, we need to think about having robust internal product management processes in place

Marketing has changed. We're overwhelmed by optimising marketing operations. We need to create space for creativity by productising.