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Kieron McCann
Oct 3, 20245 min read
Marketing teams - if you want to use AI first start doing Internal product management
If we are to adopt AI in marketing, we need to think about having robust internal product management processes in place
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Kieron McCann
Aug 1, 20247 min read
How productisation can create space for marketing creativity
Marketing has changed. We're overwhelmed by optimising marketing operations. We need to create space for creativity by productising.
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