Insights

AI projects often fail to generate a return because of issues with non-technical factors. This article suggests 8 factors for success.

This article explores how you should make the decision to productise your services and the the considerations you should make when doing it.

When we're looking at investing in internal products and services, we need to manage them as a portfolio of offerings to customers.

Productisation is for more than just products. It can be applied to your internal business services to bring efficiency and quality.

Marketing has changed. We're overwhelmed by optimising marketing operations. We need to create space for creativity by productising.

What is Product Thinking? You’ve probably heard of Design Thinking. You may be well versed in its principles, or perhaps you might not...