Insights

Should you productise everything?

This article explores how you should make the decision to productise your services and the the considerations you should make when doing it.

Portfolio Management – the critical factor in managing internal products

When we're looking at investing in internal products and services, we need to manage them as a portfolio of offerings to customers.

Applying productisation to internal business services

Productisation is for more than just products. It can be applied to your internal business services to bring efficiency and quality.

How productisation can create space for marketing creativity

Marketing has changed. We're overwhelmed by optimising marketing operations. We need to create space for creativity by productising.

Why your business could do better with Product Thinking

What is Product Thinking? You’ve probably heard of Design Thinking. You may be well versed in its principles, or perhaps you might not...