Insights

Marketing teams - if you want to use AI first start doing Internal product management

If we are to adopt AI in marketing, we need to think about having robust internal product management processes in place

Applying productisation to internal business services

Productisation is for more than just products. It can be applied to your internal business services to bring efficiency and quality.

AI and the Death of Brands

AI won’t be the death of brands, in fact it may be the opposite. There’s rightfully a lot of concern in the media and creative businesses...