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Insights


Kieron McCann
Oct 3, 20245 min read
Marketing teams - if you want to use AI first start doing Internal product management
If we are to adopt AI in marketing, we need to think about having robust internal product management processes in place
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Kieron McCann
Aug 29, 20243 min read
Applying productisation to internal business services
Productisation is for more than just products. It can be applied to your internal business services to bring efficiency and quality.
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Kieron McCann
Jul 11, 20234 min read
AI and the Death of Brands
AI won’t be the death of brands, in fact it may be the opposite. There’s rightfully a lot of concern in the media and creative businesses...
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