Insights

We look at what the future of AI enabled marketing could look like by describing the day-to-day activities of a marketing team in 2029.

AI projects often fail to generate a return because of issues with non-technical factors. This article suggests 8 factors for success.

Marketing service catalogues can greatly improve marketing efficiency and effectiveness and improve AI adoption

If we are to adopt AI in marketing, we need to think about having robust internal product management processes in place

Marketing has changed. We're overwhelmed by optimising marketing operations. We need to create space for creativity by productising.

AI won’t be the death of brands, in fact it may be the opposite. There’s rightfully a lot of concern in the media and creative businesses...