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Think.
Better.

We help brands, agencies and product businesses to improve business performance by applying Product Thinking.

We help you crack the  tough business
challenges

We Help Agencies

To productise service offers that win the right clients, using the right commercials and operating models, to sell more while making better margins.

We Help Brands

To organise their marketing operations to maximise efficiency and effectiveness to get the most out of their agencies and in-house teams.

We Help Product Companies

To manage and market their products and services better by establishing effective product management and product marketing processes and operating models.

"A Few Good People helped reposition and repackage the story behind our technology service in a way which everyone could get behind.  It increased the value of the solution in the eyes of our team and more importantly our clients"

Our 
Story

A consultancy with a difference

We're not your usual consulting firm. We're a team of former C-Level businesses leaders from the technology, media and creative industries. We're called 'A Few Good People' because we believe that's all you need to drive positive change in your organisation, not a horde of consultants.

 

Individually we've each spent more than 25 years leading game-changing businesses. We've been there, we've done it and we've learned how to do things right.  Our goal is to share our experience to help you achieve a step change in business performance through applying Product Thinking. 

About Product Thinking

Product thinking is a philosophy for imagining, developing and delivering high quality, repeatable, yet tailored solutions to customer challenges in a way that maximises profitability for your business.

 

It aims to balance the competing priorities across four domains: Business strategy, operational excellence, product management, and commercial governance to drive beneficial, real-world business outcomes.

Product thinking circle
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