Product Thinking
What is Product Thinking?
Product thinking is a philosophy for imagining, developing and delivering high quality, repeatable solutions that can still be tailored to customer challenges in a way that maximises profitability for your business.
It's centred on addressing customer challenges, and aims to balance the competing priorities across four domains: Business strategy, operational excellence, product management, and commercial governance to drive beneficial, real-world business outcomes for both your customers and your business. You don't have to transform your entire business at once. You can start with one area of your business and then evolve from there.
The benefits of Product Thinking
What can Product Thinking do for you?
Product thinking can deliver a huge range of benefits. It really depends on your business priorities. In general it addresses two main areas:
First, it focuses on how you plan to address customer needs. This includes how you structure your product and service offers, how you position them and price them to reflect the value they deliver to customers. This translates into more effective sales processes, better conversion and better pricing approaches
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Second, Product thinking aims to align your business operations to deliver on what you've promised in in the most efficient way, with clarity and transparency about revenue and profitability. This translates into faster innovation, higher profitability and greater customer satisfaction.
Who is Product Thinking for?
Despite its name, Product Thinking is not just for product companies. In fact, service organisations often stand to gain the most from applying product thinking principles. By bringing structure and modularity, and consistency to your service offerings, Product thinking can radically improve both profitability and client satisfaction.
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Although Product thinking is usefule to just about any type of organisation A Few Good People focuses on creative and media companies, marketing teams and product companies.
We offer service that fall into the four domains of product thinking
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