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Marketing teams - if you want to use AI first start doing Internal product management

Marketing teams - if you want to use AI first start doing Internal product management

Marketing teams - if you want to use AI first start doing Internal product management

If we are to adopt AI in marketing, we need to think about having robust internal product management processes in place

Oct 3, 20245 min read

Why your business could do better with Product Thinking

Why your business could do better with Product Thinking

Why your business could do better with Product Thinking

What is Product Thinking? You’ve probably heard of Design Thinking. You may be well versed in its principles, or perhaps you might not...

Oct 2, 20235 min read

Why business metrics are like Schrödinger’s Cat

Why business metrics are like Schrödinger’s Cat

Why business metrics are like Schrödinger’s Cat

Business metrics are meant to drive t

Jul 3, 20233 min read

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