Write your Game Plan
What is a Game Plan?
A Game Plan uses the AFGP product strategy framework to define the essential elements of your existing or planned product or service offer. It aligns your business team around the core customer needs your product offer aims to satisfy, and the the customer segments you aim to reach. A product Game Plan will help you to quickly define and communicate the critical factors that make up your offer.
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Who would benefit?
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A Game Plan will help if you are thinking about:
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Testing a new product concept before committing to development.
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Transforming services into a productised service offering.
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Reassessing the proposition and positioning of an existing product
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Defining a new product offer prior to launch.
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Prioritising a single market opportunity from several potential candidates to ensure focus.
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Getting your leadership team aligned around an agreed product purpose and definition
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Repositioning a product offering to better align to a new business strategy or market change.
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Options
We offer two options:​​
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A lightweight Game Plan: A focused workshop designed to define the key elements of a single product or service offer within as little as three hours.
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​A detailed Game Plan: A more thorough assessment of a product offer and the market it is operating in, supplemented with detailed analysis and recommendations from AFGP partners. A detailed gameplan takes requires approximately one week to complete.
